In addition to being a yogi and a sociologist, I’m a bit of a propellerhead, having been a longtime Apple nerd and having worked in high tech for 15 years. Needless to say I love this hip convergence of some of my passions. More importantly, if one is going to have technology in a space devoted to mindfulness, it had better be unobtrusive, which the iPad in this case certainly is.
“The iPad is awesome,” says Flannery Foster, co-owner of Brooklyn’s goodyoga studio. The studio is also a bed and breakfast and serves as home to Flannery and her partner, “so we want it to seem less like a business and more like a community center or a home.”
First order of business? Ditching the front counter and bar code scanner you see at a lot of yoga studios and gyms. “When people walk in the door, we hand them the iPad, and they sit on the couch—it’s a lot more casual, and we can bring them tea or water,” Foster says. Instead of standing awkwardly at the counter and filling out waivers and liability forms on a clipboard, the iPad makes people feel comfortable and also makes data entry a breeze for goodyoga. The studio uses a Google form, so the staff doesn’t have to worry about decoding a patron’s chicken scratch and the team saves times since the client info goes into the database automatically.
“People have fun with it, and we have a lot of people who’ve never used an iPad before,” says Foster. “Sometimes they’re apprehensive, but most people have a lot of fun using it, and they love being able to sign with their finger when they pay with Square.”
Lesson: Impress new customers and get them in your system quickly (for e-mail blasts, etc.) with a sleek iPad setup.
If you are a yoga student, teacher or studio owner, what do you think? Would you like using such a system?